Applications for e-mail marketing and e-marketing UK

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Email marketing is a proven strategy with which to promote your business. Email marketing helps you attract new customers and maintain close relationships with existing loyal customers. There's a long list of email marketing services available and most of them operate at relatively low prices. Plus, there are also packages to fit every business size and imaginable need. Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide. You can manage your contacts by simply keeping a list of names and emails, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the tools that can give your company the features it needs.

Packages, Setup, and Support
And that leads us right into understanding service pricing and packaging. The services we reviewed range from about $5 per month to as muchGetting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders I reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software interfaces of yore. Be careful though, as some free trials require a credit card, which means you need to be sure to cancel your trial before you're billed if you're not happy with the service.

 as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, some companies offer discounts if you pay by the year rather than month by month. A few offer money-back guarantees.

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Be sure to look at the tech support offered by each of these companies, as I felt many weren't as available as I would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.

Managing Subscribers, Creating Campaigns
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add
 contacts manually using copy and paste or by uploading
 CSV or Microsoft Excel files. Some integrate with third-party
 software enabling you to import Gmail and other webmail contacts,
Salesforce.com$25.00 at salesforce.com and other customer relationship
 management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users wh
Of course, sending out campaigns is no help to your business unless you can track your successes and failures and make adjustments based on your learnings. All of the services covered here offer some level of tracking, whether it's simple open and click rate data, color-coded charts and statistics, or even integration with Google Analytics.

As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.campaigner