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What is eMarketing?eMarketing is any marketing done online via websites or other online tools and resources.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.
eMarketing can include paid serviceswhile other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more.
Pre requisites: Your company should have an online presence before engaging in any eMarketing. Your company presence can be a website, a blog, an e-store or other online space to which your eMarketing will lead people – your potential customers. Your company should have direct control over the content of your online presence and it should explain your company’s brand, provide contact information and other content that will encourage and enable your online visitors to do business with you.
If you need to create a website or online store visit the Selling Online eBusiness tactic website for website builders or store builders.
Not sure WHY you need to use any of these methods? Visit Why eMarketing for the top reasons you need to eMarket.
What are the main eMarketing activities?
There are several main categories of eMarketing activities. Businesses may choose to engage in several or all of the eMarketing activities depending on the goals of the company, product types, target market, company capacity and other decision-making criteria. See the eMarketing Plan page for more choosing the methods that make sense for your business.
Definitions of other critical eMarketing components
The tools described below are not marketing methods themselves, but are necessary for creating a successful marketing campaign.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones
What are analytics?
Overview of Google Analytics ( click here for the 40 minute how to video)
Analytics refers to analyzing data to measure the success of your program. The data is collected by your website, platforms or 3rd party systems like Google Analytics. You can view your email analytics in 3rd party systems like Constant Contact to see how many people opened the emails and clicked on links or content.
Website analytics shows you where people came from, what they did on your site, how long they were there, and more. This helps you decide if your marketing campaign is working and how well your web presence is performing.
What is target market and marketing optimization?
Target market is the group of the population you are trying to reach to buy your product or service. They should be distinguishable by demographic factors
such as age or gender and, increasingly important, by their interests, values, needs, and beliefs. It is critical that your company understand the motivations and
behaviors of your target audience to support development of a successful campaign. Your company needs to know where your target market is online, what they
will respond to and share with others, and what will motivate them to take action on in regard to marketing messages. Different eMarketing methods may work
better for some market segments than others.
Click here to find out more about target market and how to optimize marketing to them as part of eMarketing plan development.