What is eMarketing deals and tools mobile application

What is eMarketing?

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eMarketing is any marketing done online via websites or other online
tools and resources.
Digital marketing is an umbrella term for the marketing of products
or services using digital technologies, mainly on the Internet, but
also including mobile phones,

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eMarketing can include paid services while other methods are

virtually free. A wide variety of eMarketing methods are at your

disposal, including: direct email, SMS/text messaging, blogs,

webpages, banners, videos, images, ads, social media, search

engines, and much, much more.

Pre requisites: Your company should have an online presence before

engaging in any eMarketing. Your company presence can be a website,

a blog, an e-store or other online space to which your eMarketing

will lead people – your potential customers. Your company should

have direct control over the content of your online presence and it

should explain your company’s brand, provide contact information and

other content that will encourage and enable your online visitors to

do business with you.

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Not sure WHY you need to use any of these methods? Visit Why

eMarketing for the top reasons you need to eMarket.

What are the main eMarketing activities?
There are several main categories of eMarketing activities.

Businesses may choose to engage in several or all of the eMarketing

activities depending on the goals of the company, product types,

target market, company capacity and other decision-making criteria.

See the eMarketing Plan page for more choosing the methods that make

sense for your business.

Definitions of other critical eMarketing components
The tools described below are not marketing methods themselves, but

are necessary for creating a successful marketing campaign.

The way in which digital marketing has developed since the 1990s and

2000s has changed the way brands and businesses utilize technology

and digital marketing for their marketing.[2] Digital marketing

campaigns are becoming more prevalent as well as efficient, as

digital platforms are increasingly incorporated into marketing plans

and everyday life,[3] and as people use digital devices instead of

going to physical shops.[4][5]

Digital marketing techniques such as search engine optimization

(SEO), search engine marketing (SEM), content marketing, influencer

marketing, content automation, campaign marketing, data-driven

marketing[6] and e-commerce marketing, social media marketing,

social media optimization, e-mail direct marketing, display

advertising, e–books, optical disks and games, are becoming more and

more common in our advancing technology. In fact, this extends to

non-Internet channels that provide digital media, such as mobile

phones (SMS and MMS), callback and on-hold mobile ring tones

What are analytics?

Overview of Google Analytics ( click here for the 40 minute how to


Analytics refers to analyzing data to measure the success of your

program. The data is collected by your website, platforms or 3rd

party systems like Google Analytics. You can view your email

analytics in 3rd party systems like Constant Contact to see how many

people opened the emails and clicked on links or content.

Website analytics shows you where people came from, what they did on

your site, how long they were there, and more. This helps you decide

if your marketing campaign is working and how well your web presence

is performing.

What is target market and marketing optimization?
Target market is the group of the population you are trying to reach

to buy your product or service. They should be distinguishable by

demographic factors such as age or gender and, increasingly

important, by their interests, values, needs, and beliefs. It is

critical that your company understand the motivations and behaviors

of your target audience to support development of a successful

campaign. Your company needs to know where your target market is

online, what they will respond to and share with others, and what

will motivate them to take action on in regard to marketing

messages. Different eMarketing methods may work better for some

market segments than others.