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 eMarketing is any marketing done online via websites or

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What is eMarketing?

eMarketing is any marketing done online via websites or
 other online tools and resources. ScreenHunter_241 Apr. 13 15.13

Pre requisites: Your company should have an online
presence before engaging in any eMarketing. Your
company presence can be a website, a blog, an e-store
or other online space to which your eMarketing will
 lead people – your potential customers. Your company
should have direct control over the content of your
online presence and it should explain your company’s brand, provide contact information and other content that will encourage and enable your online visitors to do business with you.
eMarketing can include paid services while other methods
 are virtually free. A wide variety of eMarketing methods
 are at your disposal, including: direct email, SMS/text
 messaging, blogs, webpages, banners, videos, images,
 ads, social media, search engines, and much, much more.
If you need to create a website or online store visit the Selling Online eBusiness tactic website for website builders or store builders.

Not sure WHY you need to use any of these methods? Visit Why eMarketing for the top reasons you need to eMarket.

What are the main eMarketing activities?
There are several main categories of eMarketing activities. Businesses may choose to engage in several or all of the eMarketing activities depending on the goals of the company, product types, target market, company capacity and other decision-making criteria. See the eMarketing Plan page for more choosing the methods that make sense for your business.

Definitions of other critical eMarketing components
The tools described below are not marketing methods themselves, but are necessary for creating a successful marketing campaign.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones

Website analytics shows you where people came from, what they did on your site, how long they were there, and more. This helps you decide if your marketing campaign is working and how well your web presence is performing.

of your target audience to support development of a successful campaign. Your company needs to know where your target market is online, what they will respond to and share with others, and what will motivate them to take action on in regard to marketing messages. Different eMarketing methods may work better for some market segments than others.

Click here to find out more about target market and how to optimize marketing to them as part of eMarketing plan development.